Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Dayton Andrews Inc · Clearwater, FL · VIN: 1C4PJXEG8SW537693

Negotiation Guide

Opening Offer

$48,836

Fair Price

$50,336

Walk Away Above

$51,983

• Recent buyers paid ~$2,980 below MSRP
• Sitting 46 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$48,267

Est. Invoice$49,876

Holdback (est.)$1,609

MSRP (Sticker)$53,630

Asking Price$53,630

Markup$0

Est. Dealer Margin on This Car$5,363

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1828

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory178 vehicles

Avg Markup (All Models)-$4,199

Avg Markup (Wrangler)-$2,958

% Below MSRP99%

Avg Days to Sell30 days

Avg Sold Markup-$4,493

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