Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Southern Chrysler Dodge Jeep Ram Greenbrier · Chesapeake, VA · VIN: 1C4PJXEG7SW660479

Negotiation Guide

Opening Offer

$52,515

Fair Price

$54,015

Walk Away Above

$55,668

• Recent buyers paid ~$2,980 below MSRP
• Sitting 47 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$51,588

Est. Invoice$53,308

Holdback (est.)$1,720

MSRP (Sticker)$57,320

Asking Price$57,320

Markup$0

Est. Dealer Margin on This Car$5,732

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory898 vehicles

Avg Markup (All Models)-$4,852

Avg Markup (Wrangler)-$3,377

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$5,592

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