Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Morehart Murphy Regional Auto Center · Durango, CO · VIN: 1C4PJXEG7SW655931

Negotiation Guide

Opening Offer

$54,220

Fair Price

$55,720

Walk Away Above

$57,368

• Recent buyers paid ~$2,980 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$53,114

Est. Invoice$54,884

Holdback (est.)$1,770

MSRP (Sticker)$59,015

Asking Price$59,015

Markup$0

Est. Dealer Margin on This Car$5,902

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory73 vehicles

Avg Markup (All Models)-$3,996

Avg Markup (Wrangler)-$3,696

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$3,238

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