Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Dan Pilson Auto Center Inc · Charleston, IL · VIN: 1C4PJXEG7SW633685

Negotiation Guide

Opening Offer

$52,037

Fair Price

$53,537

Walk Away Above

$55,193

• Recent buyers paid ~$2,980 below MSRP
• Sitting 46 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$51,165

Est. Invoice$52,871

Holdback (est.)$1,706

MSRP (Sticker)$56,850

Asking Price$56,850

Markup$0

Est. Dealer Margin on This Car$5,685

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1828

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory691 vehicles

Avg Markup (All Models)-$2,112

Avg Markup (Wrangler)-$2,423

% Below MSRP80%

Avg Days to Sell20 days

Avg Sold Markup-$1,539

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