Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Johnson & Sons Co Inc · Wisconsin Rapids, WI · VIN: 1C4PJXEG7SW582253

Negotiation Guide

Opening Offer

$53,155

Fair Price

$54,655

Walk Away Above

$56,315

• Recent buyers paid ~$2,980 below MSRP
• Sitting 46 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$52,178

Est. Invoice$53,917

Holdback (est.)$1,739

MSRP (Sticker)$57,975

Asking Price$57,975

Markup$0

Est. Dealer Margin on This Car$5,798

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1828

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory28 vehicles

Avg Markup (All Models)-$5,707

Avg Markup (Wrangler)$0

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$4,658

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