Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Voyles Chrysler Dodge Jeep Ram of Birmingham · Birmingham, AL · VIN: 1C4PJXEG7SW550029

Negotiation Guide

Opening Offer

$51,500

Fair Price

$53,000

Walk Away Above

$54,640

• Recent buyers paid ~$2,980 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$50,652

Est. Invoice$52,340

Holdback (est.)$1,688

MSRP (Sticker)$56,280

Asking Price$56,280

Markup$0

Est. Dealer Margin on This Car$5,628

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory178 vehicles

Avg Markup (All Models)-$4,088

Avg Markup (Wrangler)-$2,845

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$3,897

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