Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Coastal Chrysler Dodge Jeep Ram · Quincy, FL · VIN: 1C4PJXEG6SW660277

Negotiation Guide

Opening Offer

$57,213

Fair Price

$58,713

Walk Away Above

$60,379

• Recent buyers paid ~$2,980 below MSRP
• Sitting 47 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$55,841

Est. Invoice$57,702

Holdback (est.)$1,861

MSRP (Sticker)$62,045

Asking Price$62,045

Markup$0

Est. Dealer Margin on This Car$6,205

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory96 vehicles

Avg Markup (All Models)-$4,314

Avg Markup (Wrangler)-$2,658

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$5,318

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