Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Tanner Chrysler Products Inc · Stanton, KY · VIN: 1C4PJXEG6SW635850

Negotiation Guide

Opening Offer

$50,819

Fair Price

$52,319

Walk Away Above

$53,972

• Recent buyers paid ~$2,980 below MSRP
• Sitting 46 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$50,063

Est. Invoice$51,731

Holdback (est.)$1,669

MSRP (Sticker)$55,625

Asking Price$55,625

Markup$0

Est. Dealer Margin on This Car$5,563

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1828

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory69 vehicles

Avg Markup (All Models)-$3,309

Avg Markup (Wrangler)-$833

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$3,498

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