Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Marshall Chrysler Dodge Jeep Ram · Crittenden, KY · VIN: 1C4PJXEG6SW615839

Negotiation Guide

Opening Offer

$54,812

Fair Price

$56,312

Walk Away Above

$57,961

• Recent buyers paid ~$2,980 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$53,649

Est. Invoice$55,437

Holdback (est.)$1,788

MSRP (Sticker)$59,610

Asking Price$59,610

Markup$0

Est. Dealer Margin on This Car$5,961

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory93 vehicles

Avg Markup (All Models)-$4,661

Avg Markup (Wrangler)-$1,750

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$3,312

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