Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Joe Cooper Chrysler Dodge Jeep Ram of Shawnee · Shawnee, OK · VIN: 1C4PJXEG5SW643292

Negotiation Guide

Opening Offer

$54,640

Fair Price

$56,140

Walk Away Above

$57,630

• Recent buyers paid ~$2,980 below MSRP

Price Breakdown

Est. Dealer Cost$53,208

Est. Invoice$54,982

Holdback (est.)$1,774

MSRP (Sticker)$59,120

Asking Price$59,120

Markup$0

Est. Dealer Margin on This Car$5,912

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1828

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory251 vehicles

Avg Markup (All Models)-$3,948

Avg Markup (Wrangler)-$2,887

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$4,444

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