Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Berglund Chrysler Dodge Jeep Ram · Roanoke, VA · VIN: 1C4PJXEG5SW622412

Negotiation Guide

Opening Offer

$55,448

Fair Price

$56,948

Walk Away Above

$58,609

• Recent buyers paid ~$2,980 below MSRP
• Sitting 47 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$54,243

Est. Invoice$56,051

Holdback (est.)$1,808

MSRP (Sticker)$60,270

Asking Price$60,270

Markup$0

Est. Dealer Margin on This Car$6,027

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory150 vehicles

Avg Markup (All Models)-$4,169

Avg Markup (Wrangler)-$3,643

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$4,547

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