Deal Sheet: 2026 Wrangler 4-DOOR SAHARA

Tubbs Brothers Inc · Sandusky, MI · VIN: 1C4PJXEG4TW221161

Negotiation Guide

Opening Offer

$51,776

Fair Price

$53,276

Walk Away Above

$54,926

• Recent buyers paid ~$2,981 below MSRP
• Sitting 50 days (avg 32) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,918

Est. Invoice$52,615

Holdback (est.)$1,697

MSRP (Sticker)$56,575

Asking Price$53,575

Markup-$3,000

Est. Dealer Margin on This Car$2,658

Percentile95% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold1985

Avg Markup-$2,981

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory33 vehicles

Avg Markup (All Models)-$3,775

Avg Markup (Wrangler)-$3,450

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$4,780

Price History

Jul 1, 2026$57,070 → $58,570(+$1,500)

Jul 4, 2026$58,570 → $55,570(-$3,000)

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