Deal Sheet: 2026 Wrangler 4-DOOR SAHARA

Dodgeland And FIAT of Columbia · Columbia, SC · VIN: 1C4PJXEG3TW176469

This Is Already a Great Deal

Opening Offer

$53,483

Asking Price

$54,370

Max Price

$54,370

• Recent buyers paid ~$2,981 below MSRP
• Sitting 50 days (avg 32) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated
• Asking price is already $1,188 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$52,983

Est. Invoice$54,749

Holdback (est.)$1,766

MSRP (Sticker)$58,870

Asking Price$54,370

Markup-$4,500

Est. Dealer Margin on This Car$1,387

Percentile4% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold1985

Avg Markup-$2,981

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory458 vehicles

Avg Markup (All Models)-$4,251

Avg Markup (Wrangler)-$3,091

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$4,101

Price History

Jul 1, 2026$57,865 → $59,365(+$1,500)

Jul 4, 2026$59,365 → $56,365(-$3,000)

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