Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Bob Brady Chrysler Dodge Jeep Ram FIAT · Decatur, IL · VIN: 1C4PJXEG3SW537519

Negotiation Guide

Opening Offer

$57,559

Fair Price

$59,059

Walk Away Above

$60,732

• Recent buyers paid ~$2,980 below MSRP
• Sitting 46 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$56,165

Est. Invoice$58,037

Holdback (est.)$1,872

MSRP (Sticker)$62,405

Asking Price$62,405

Markup$0

Est. Dealer Margin on This Car$6,241

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1828

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory87 vehicles

Avg Markup (All Models)-$4,245

Avg Markup (Wrangler)-$563

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$6,899

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