Deal Sheet: 2026 Wrangler 4-DOOR SAHARA

Napleton's Northlake Chrysler Dodge Jeep Ram · Lake Park, FL · VIN: 1C4PJXEG2TW190847

Negotiation Guide

Opening Offer

$53,012

Fair Price

$54,512

Walk Away Above

$56,156

• Recent buyers paid ~$2,980 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,020

Est. Invoice$53,754

Holdback (est.)$1,734

MSRP (Sticker)$57,800

Asking Price$54,800

Markup-$3,000

Est. Dealer Margin on This Car$2,780

Percentile95% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory281 vehicles

Avg Markup (All Models)-$4,063

Avg Markup (Wrangler)-$3,130

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$3,768

Price History

Jul 1, 2026$58,295 → $59,795(+$1,500)

Jul 4, 2026$59,795 → $56,795(-$3,000)

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