Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Shoreline CDJR · Old Saybrook, CT · VIN: 1C4PJXEG2SW649700

Negotiation Guide

Opening Offer

$51,748

Fair Price

$53,248

Walk Away Above

$54,889

• Recent buyers paid ~$2,980 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$50,877

Est. Invoice$52,573

Holdback (est.)$1,696

MSRP (Sticker)$56,530

Asking Price$56,530

Markup$0

Est. Dealer Margin on This Car$5,653

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory110 vehicles

Avg Markup (All Models)-$3,171

Avg Markup (Wrangler)-$2,513

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$3,737

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