Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Sheboygan Chrysler Dodge Jeep Ram · Sheboygan, WI · VIN: 1C4PJXEG1SW640485

Negotiation Guide

Opening Offer

$52,435

Fair Price

$53,935

Walk Away Above

$55,577

• Recent buyers paid ~$2,980 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$51,498

Est. Invoice$53,215

Holdback (est.)$1,717

MSRP (Sticker)$57,220

Asking Price$57,220

Markup$0

Est. Dealer Margin on This Car$5,722

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory88 vehicles

Avg Markup (All Models)-$5,118

Avg Markup (Wrangler)-$2,750

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$5,302

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