Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Cole Chry-Jeep-Dodge LLC · Marshall, MI · VIN: 1C4PJXEG1SW612461

Negotiation Guide

Opening Offer

$57,503

Fair Price

$59,003

Walk Away Above

$60,659

• Recent buyers paid ~$2,980 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$56,084

Est. Invoice$57,953

Holdback (est.)$1,869

MSRP (Sticker)$62,315

Asking Price$62,315

Markup$0

Est. Dealer Margin on This Car$6,232

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory59 vehicles

Avg Markup (All Models)-$4,711

Avg Markup (Wrangler)-$4,450

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$3,663

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