Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Brady Chrysler Dodge Jeep Ram · Bessemer, AL · VIN: 1C4PJXEG1SW568140

Negotiation Guide

Opening Offer

$59,721

Fair Price

$61,221

Walk Away Above

$62,883

• Recent buyers paid ~$2,980 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$58,091

Est. Invoice$60,027

Holdback (est.)$1,936

MSRP (Sticker)$64,545

Asking Price$64,545

Markup$0

Est. Dealer Margin on This Car$6,455

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory121 vehicles

Avg Markup (All Models)-$4,071

Avg Markup (Wrangler)-$5,025

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$4,367

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