Deal Sheet: 2026 Wrangler 4-DOOR SAHARA

Hall Chrysler Dodge Jeep Ram Virginia Beach · Virginia Beach, VA · VIN: 1C4PJXEG0TW319829

Negotiation Guide

Opening Offer

$54,354

Fair Price

$55,854

Walk Away Above

$57,502

• Recent buyers paid ~$2,980 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,235

Est. Invoice$55,010

Holdback (est.)$1,775

MSRP (Sticker)$59,150

Asking Price$56,150

Markup-$3,000

Est. Dealer Margin on This Car$2,915

Percentile95% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory263 vehicles

Avg Markup (All Models)-$4,039

Avg Markup (Wrangler)-$3,145

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$4,822

Price History

Jul 1, 2026$59,645 → $61,145(+$1,500)

Jul 4, 2026$61,145 → $58,145(-$3,000)

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