Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Bob Brady Chrysler Dodge Jeep Ram FIAT · Decatur, IL · VIN: 1C4PJXEG0SW541429

Negotiation Guide

Opening Offer

$55,090

Fair Price

$56,590

Walk Away Above

$58,250

• Recent buyers paid ~$2,980 below MSRP
• Sitting 47 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$53,919

Est. Invoice$55,716

Holdback (est.)$1,797

MSRP (Sticker)$59,910

Asking Price$59,910

Markup$0

Est. Dealer Margin on This Car$5,991

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory87 vehicles

Avg Markup (All Models)-$4,245

Avg Markup (Wrangler)-$563

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$6,899

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