Toyota Prius Price in Wisconsin
There are 55 Toyota Prius vehicles available at 19 dealerships in Wisconsin. Wisconsin dealers are pricing competitively — the average selling price is $526 below MSRP, with 91% of inventory at or under sticker. 17 of 19 dealers are currently pricing below MSRP on average. Prices range from $29,083 to $41,708, with a median of $35,249.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
55
In Stock
-$526
Avg Markup
90.9%
At/Below MSRP
$35,249
Median Price
Price range: $29,083 — $41,708
Dealers in Wisconsin
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Smart Motors Toyota Madison, WI | 7 | -$2,153 | 7 |
| Hesser Toyota Janesville, WI | 2 | -$1,740 | 2 |
| Toyota of Brookfield Brookfield, WI | 1 | -$1,704 | 1 |
| Serra Toyota Milwaukee, WI | 2 | -$1,567 | 2 |
| East Madison Toyota Madison, WI | 1 | -$840 | 1 |
| Kenosha Toyota Kenosha, WI | 4 | -$797 | 4 |
| Bergstrom Toyota Oshkosh, WI | 5 | -$766 | 5 |
| LeadCar Toyota Wausau Wausau, WI | 1 | -$256 | 1 |
| Le Mieux & Son Toyota Green Bay, WI | 4 | $0 | 4 |
| Kari Toyota Superior, WI | 4 | $0 | 4 |
| Markquart Toyota Chippewa Falls, WI | 5 | $0 | 5 |
| Heiser Toyota Milwaukee, WI | 2 | $0 | 2 |
| Mark Toyota of Plover Plover, WI | 1 | $0 | 1 |
| Ruda Chevrolet/Toyota Monroe, WI | 1 | $0 | 1 |
| Marthaler Toyota of Ashland Ashland, WI | 3 | $0 | 3 |
| Wilde Toyota West Allis, WI | 4 | $0 | 4 |
| Kolosso Toyota Appleton, WI | 3 | $0 | 3 |
| LeadCar Toyota La Crosse La Crosse, WI | 1 | +$299 | 0 |
| Umansky Toyota Glendale, WI | 4 | +$573 | 0 |