Ford Explorer Price in Richmond, VA
As of August 6, 2026, there are 82 Ford Explorer vehicles available at 3 dealerships in Richmond, VA. Local dealers are pricing competitively — the average selling price is $3,134 below MSRP, with 100% of inventory at or under sticker. 3 of 3 dealers are currently pricing below MSRP on average. Prices range from $37,660 to $61,300, with a median of $51,328.
Across Virginia (1,185 listings) the average is $3,090 below MSRP (100% at/below MSRP) — Richmond is roughly in line with the statewide average. See the Explorer in Virginia overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
82
In Stock
-$3,134
Avg Markup
100.0%
At/Below MSRP
$51,328
Median Price
Price range: $37,660 — $61,300
Dealers in Richmond
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Colonial Ford Truck Sales, Inc. Richmond, VA | 1 | -$4,000 | 1 |
| Sheehy Ford of Richmond Richmond, VA | 49 | -$3,163 | 49 |
| Richmond Ford Richmond, VA | 32 | -$3,063 | 32 |