Deal Sheet: 2026 Solterra Premium

Sommer's Subaru · Mequon, WI · VIN: JTMBEAGC5TA001398

Negotiation Guide

Opening Offer

$38,941

Fair Price

$40,441

Walk Away Above

$40,839

• Recent buyers paid ~$797 below MSRP

Price Breakdown

Dealer Cost$38,871

Invoice (factory)$39,696

Holdback (est.)$825

✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.

MSRP (Sticker)$41,238

Asking Price$41,633

Markup+$395

Actual Dealer Margin on This Car$2,762

Percentile80% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold71

Avg Markup-$797

Median Markup-$635

Best Deal-$5,401

Worst Deal+$998

% Sold Below MSRP69%

Avg Days to Sell15 days

Dealer Profile

Inventory247 vehicles

Avg Markup (All Models)-$170

Avg Markup (Solterra)+$395

% Below MSRP17%

Avg Days to Sell16 days

Avg Sold Markup-$91

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