Deal Sheet: 2026 Solterra Premium

Subaru of Rochester · Rochester, MN · VIN: JTMBEAGC2TA001410

Negotiation Guide

Opening Offer

$38,465

Fair Price

$39,965

Walk Away Above

$40,364

• Recent buyers paid ~$798 below MSRP

Price Breakdown

Dealer Cost$38,430

Invoice (factory)$39,245

Holdback (est.)$815

✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.

MSRP (Sticker)$40,763

Asking Price$41,113

Markup+$350

Actual Dealer Margin on This Car$2,683

Percentile79% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold70

Avg Markup-$798

Median Markup-$608

Best Deal-$5,401

Worst Deal+$998

% Sold Below MSRP69%

Avg Days to Sell15 days

Dealer Profile

Inventory185 vehicles

Avg Markup (All Models)+$248

Avg Markup (Solterra)+$350

% Below MSRP3%

Avg Days to Sell17 days

Avg Sold Markup-$524

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