This Is Already a Great Deal
Opening Offer
$37,584
Asking Price
$38,746
Max Price
$38,746
- • Recent buyers paid ~$758 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,033 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,729
Est. Invoice$35,509
Holdback (est.)$780
MSRP (Sticker)$39,021
Asking Price$38,746
Markup-$275
Est. Dealer Margin on This Car$4,017
Percentile3% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold1650
Avg Markup+$758
Median Markup+$85
Best Deal-$1,852
Worst Deal+$7,990
% Sold Below MSRP48%
Avg Days to Sell21 days
Dealer Profile
Inventory283 vehicles
Avg Markup (All Models)-$1,627
Avg Markup (RAV4)+$104
% Below MSRP76%
Avg Days to Sell19 days
Avg Sold Markup-$1,090
Price History
Jul 15, 2026$39,246 → $38,746(-$500)
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