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Deal Sheet: 2026 RAV4 SE FWD
Parker Toyota · Coeur d'Alene, ID · VIN: JTM6DRBV5TD327860
This Is Already a Great Deal
Opening Offer
$35,891
Asking Price
$37,001
Max Price
$37,001
- • Recent buyers paid ~$758 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,016 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,051
Est. Invoice$34,816
Holdback (est.)$765
MSRP (Sticker)$38,259
Asking Price$37,001
Markup-$1,258
Est. Dealer Margin on This Car$2,950
Percentile2% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold1650
Avg Markup+$758
Median Markup+$85
Best Deal-$1,852
Worst Deal+$7,990
% Sold Below MSRP48%
Avg Days to Sell21 days
Dealer Profile
Inventory485 vehicles
Avg Markup (All Models)-$1,069
Avg Markup (RAV4)-$58
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,064
Price History
Jul 11, 2026$38,259 → $37,001(-$1,258)
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