Deal Sheet: 2026 RAV4 SE FWD

Peter Boulware Toyota of Columbia · West Columbia, SC · VIN: JTM6DRBV2TD330523

This Is Already a Great Deal

Opening Offer

$36,451

Asking Price

$37,578

Max Price

$37,578

• Recent buyers paid ~$752 above MSRP
• Asking price is already $1,752 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$34,334

Est. Invoice$35,106

Holdback (est.)$772

MSRP (Sticker)$38,578

Asking Price$37,578

Markup-$1,000

Est. Dealer Margin on This Car$3,244

Percentile1% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold1609

Avg Markup+$752

Median Markup+$85

Best Deal-$1,852

Worst Deal+$7,990

% Sold Below MSRP48%

Avg Days to Sell21 days

Dealer Profile

Inventory144 vehicles

Avg Markup (All Models)-$933

Avg Markup (RAV4)-$991

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$783

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