This Is Already a Great Deal
Opening Offer
$52,546
Asking Price
$54,171
Max Price
$54,171
- • Recent buyers paid ~$98 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $3,428 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$51,350
Est. Invoice$52,504
Holdback (est.)$1,154
MSRP (Sticker)$57,697
Asking Price$54,171
Markup-$3,526
Est. Dealer Margin on This Car$2,821
Percentile9% of inventory is priced lower
Days on Lot31 days
What Others Paid (Last 30 Days)
Cars Sold1049
Avg Markup-$98
Median Markup$0
Best Deal-$4,000
Worst Deal+$7,615
% Sold Below MSRP64%
Avg Days to Sell29 days
Dealer Profile
Inventory903 vehicles
Avg Markup (All Models)-$4,549
Avg Markup (IS)-$573
% Below MSRP99%
Avg Days to Sell27 days
Avg Sold Markup-$3,443
Price History
Aug 2, 2026$57,697 → $54,171(-$3,526)
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