Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Joseph Toyota of Cincinnati · Cincinnati, OH · VIN: JTEVB5BR9T5051881

Negotiation Guide

Opening Offer

$64,301

Fair Price

$65,801

Walk Away Above

$66,088

• Recent buyers paid ~$573 below MSRP

Price Breakdown

Est. Dealer Cost$59,073

Est. Invoice$60,400

Holdback$1,327

MSRP (Sticker)$66,374

Asking Price$66,772

Markup+$398

Dealer Margin on This Car$7,699

Percentile81% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold431

Avg Markup-$573

Median Markup$0

Best Deal-$11,822

Worst Deal+$4,295

% Sold Below MSRP73%

Avg Days to Sell46 days

Dealer Profile

Inventory220 vehicles

Avg Markup (All Models)-$744

Avg Markup (4Runner Hybrid)-$862

% Below MSRP50%

Avg Days to Sell28 days

Avg Sold Markup-$352

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