Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Ira Toyota · Danvers, MA · VIN: JTEVB5BR9T5043375

Negotiation Guide

Opening Offer

$63,888

Fair Price

$65,388

Walk Away Above

$66,164

• Recent buyers paid ~$463 below MSRP
• Sitting 105 days (avg 40) — extra leverage

Price Breakdown

Est. Dealer Cost$59,576

Est. Invoice$60,914

Holdback (est.)$1,339

MSRP (Sticker)$66,939

Asking Price$66,939

Markup$0

Est. Dealer Margin on This Car$7,363

Percentile62% of inventory is priced lower

Days on Lot105 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory618 vehicles

Avg Markup (All Models)-$220

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$346

Cheaper 4Runner Hybrid 4Runner Platinum FT4WD Inventory

Arlington ToyotaJacksonville, FL

-$5,866$62,543126d

Arlington ToyotaJacksonville, FL

-$5,866$63,84381d

Canobie Lake ToyotaSalem, NH

-$4,533$63,050132d

Mark Miller ToyotaSalt Lake City, UT

-$4,445$63,1897d

San Francisco ToyotaSan Francisco, CA

-$4,435$64,708145d

Vic Vaughan Toyota of BoerneBoerne, TX

-$4,239$64,79431d

North Park Toyota of San AntonioSan Antonio, TX

-$4,239$64,79416d

Brownsville ToyotaBrownsville, TX

-$4,238$64,79532d

West Kendall ToyotaMiami, FL

-$4,227$64,1795d

AutoNation Toyota Buena ParkBuena Park, CA

-$4,208$63,9217d