Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Williams Toyota of Elmira · Elmira, NY · VIN: JTEVB5BR9T5039598

Negotiation Guide

Opening Offer

$63,995

Fair Price

$65,495

Walk Away Above

$66,399

• Recent buyers paid ~$463 below MSRP
• Sitting 125 days (avg 40) — extra leverage

Price Breakdown

Est. Dealer Cost$59,901

Est. Invoice$61,247

Holdback (est.)$1,346

MSRP (Sticker)$67,304

Asking Price$67,479

Markup+$175

Est. Dealer Margin on This Car$7,578

Percentile70% of inventory is priced lower

Days on Lot125 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory229 vehicles

Avg Markup (All Models)+$175

Avg Markup (4Runner Hybrid)+$175

% Below MSRP0%

Avg Days to Sell34 days

Avg Sold Markup+$171

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