Deal Sheet: 2026 4Runner Hybrid 4Runner Trailhunter PT4WD

Victory Toyota Marietta · Marietta, OH · VIN: JTEVB5BR9T5032411

Negotiation Guide

Opening Offer

$68,001

Fair Price

$69,501

Walk Away Above

$69,973

• Recent buyers paid ~$195 above MSRP
• Sitting 123 days (avg 47) — extra leverage

Price Breakdown

Est. Dealer Cost$62,696

Est. Invoice$64,105

Holdback$1,409

MSRP (Sticker)$70,445

Asking Price$70,445

Markup$0

Dealer Margin on This Car$7,749

Percentile61% of inventory is priced lower

Days on Lot123 days

What Others Paid (Last 30 Days)

Cars Sold173

Avg Markup+$195

Median Markup$0

Best Deal-$5,306

Worst Deal+$7,500

% Sold Below MSRP62%

Avg Days to Sell47 days

Dealer Profile

Inventory61 vehicles

Avg Markup (All Models)$0

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$756

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