Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Pedersen Toyota, Ltd. · 4455 South College Avenue, 15 · VIN: JTEVB5BR9T126AT07

Negotiation Guide

Opening Offer

$61,764

Fair Price

$63,264

Walk Away Above

$63,586

• Recent buyers paid ~$645 below MSRP

Price Breakdown

Est. Dealer Cost$56,879

Est. Invoice$58,157

Holdback$1,278

MSRP (Sticker)$63,909

Asking Price$63,909

Markup$0

Dealer Margin on This Car$7,030

Percentile73% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold853

Avg Markup-$645

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP77%

Avg Days to Sell49 days

Dealer Profile

Inventory230 vehicles

Avg Markup (All Models)-$518

Avg Markup (4Runner Hybrid)-$493

% Below MSRP97%

Avg Days to Sell31 days

Avg Sold Markup-$597

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