Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Toyota of Ashland · Ashland, KY · VIN: JTEVB5BR8T5044646

Negotiation Guide

Opening Offer

$61,383

Fair Price

$62,883

Walk Away Above

$63,396

• Recent buyers paid ~$583 below MSRP
• Sitting 83 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$56,879

Est. Invoice$58,157

Holdback (est.)$1,278

MSRP (Sticker)$63,909

Asking Price$63,909

Markup$0

Est. Dealer Margin on This Car$7,030

Percentile71% of inventory is priced lower

Days on Lot83 days

What Others Paid (Last 30 Days)

Cars Sold872

Avg Markup-$583

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP73%

Avg Days to Sell49 days

Dealer Profile

Inventory121 vehicles

Avg Markup (All Models)-$275

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$148

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