Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

East Coast Toyota · Wood Ridge, NJ · VIN: JTEVB5BR7T5050499

Negotiation Guide

Opening Offer

$65,206

Fair Price

$66,706

Walk Away Above

$66,940

• Recent buyers paid ~$468 below MSRP

Price Breakdown

Est. Dealer Cost$59,785

Est. Invoice$61,128

Holdback (est.)$1,343

MSRP (Sticker)$67,174

Dealer Add-Ons (DIA)+$1,895

Asking Price$69,069

Markup+$1,895

Markup includes $1,895 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,284

Percentile96% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold356

Avg Markup-$468

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory340 vehicles

Avg Markup (All Models)+$655

Avg Markup (4Runner Hybrid)+$758

% Below MSRP59%

Avg Days to Sell32 days

Avg Sold Markup+$620

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