Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Cochran Toyota · North Huntingdon, PA · VIN: JTEVB5BR7T5044931

Negotiation Guide

Opening Offer

$64,196

Fair Price

$65,696

Walk Away Above

$65,983

• Recent buyers paid ~$573 below MSRP

Price Breakdown

Est. Dealer Cost$58,979

Est. Invoice$60,305

Holdback$1,325

MSRP (Sticker)$66,269

Asking Price$66,269

Markup$0

Dealer Margin on This Car$7,290

Percentile67% of inventory is priced lower

Days on Lot69 days

What Others Paid (Last 30 Days)

Cars Sold431

Avg Markup-$573

Median Markup$0

Best Deal-$11,822

Worst Deal+$4,295

% Sold Below MSRP73%

Avg Days to Sell46 days

Dealer Profile

Inventory152 vehicles

Avg Markup (All Models)-$63

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$23

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