Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Zanesville Toyota · Zanesville, OH · VIN: JTEVB5BR6T5049599

Negotiation Guide

Opening Offer

$65,894

Fair Price

$67,394

Walk Away Above

$67,684

• Recent buyers paid ~$580 below MSRP

Price Breakdown

Est. Dealer Cost$60,497

Est. Invoice$61,856

Holdback$1,359

MSRP (Sticker)$67,974

Asking Price$68,372

Markup+$398

Dealer Margin on This Car$7,875

Percentile80% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold426

Avg Markup-$580

Median Markup$0

Best Deal-$11,822

Worst Deal+$4,295

% Sold Below MSRP73%

Avg Days to Sell46 days

Dealer Profile

Inventory103 vehicles

Avg Markup (All Models)+$398

Avg Markup (4Runner Hybrid)+$398

% Below MSRP0%

Avg Days to Sell27 days

Avg Sold Markup+$193

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