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Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Cloninger Toyota · Salisbury, NC · VIN: JTEVB5BR6T5049585

Negotiation Guide

Opening Offer
$67,196
Fair Price
$68,696
Walk Away Above
$68,948
  • Recent buyers paid ~$504 below MSRP

Price Breakdown

Est. Dealer Cost$61,588
Est. Invoice$62,972
Holdback (est.)$1,384
MSRP (Sticker)$69,200
Asking Price$68,700
Markup-$500
Est. Dealer Margin on This Car$7,112
Percentile14% of inventory is priced lower
Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold373
Avg Markup-$504
Median Markup$0
Best Deal-$7,000
Worst Deal+$4,295
% Sold Below MSRP71%
Avg Days to Sell43 days

Dealer Profile

Inventory85 vehicles
Avg Markup (All Models)-$529
Avg Markup (4Runner Hybrid)-$500
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$533