Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Butler Toyota Jacksonville · Jacksonville, FL · VIN: JTEVB5BR6T5045634

Negotiation Guide

Opening Offer

$67,531

Fair Price

$69,031

Walk Away Above

$69,276

• Recent buyers paid ~$489 below MSRP

Price Breakdown

Est. Dealer Cost$61,873

Est. Invoice$63,263

Holdback (est.)$1,390

MSRP (Sticker)$69,520

Asking Price$69,520

Markup$0

Est. Dealer Margin on This Car$7,647

Percentile61% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold376

Avg Markup-$489

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,295

% Sold Below MSRP71%

Avg Days to Sell44 days

Dealer Profile

Inventory20 vehicles

Avg Markup (All Models)$0

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$4

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