Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Byers Toyota · Delaware, OH · VIN: JTEVB5BR5T5035600

Negotiation Guide

Opening Offer

$64,038

Fair Price

$65,538

Walk Away Above

$66,376

• Recent buyers paid ~$580 below MSRP
• Sitting 121 days (avg 46) — extra leverage

Price Breakdown

Est. Dealer Cost$59,820

Est. Invoice$61,165

Holdback$1,344

MSRP (Sticker)$67,214

Asking Price$66,464

Markup-$750

Dealer Margin on This Car$6,644

Percentile16% of inventory is priced lower

Days on Lot121 days

What Others Paid (Last 30 Days)

Cars Sold426

Avg Markup-$580

Median Markup$0

Best Deal-$11,822

Worst Deal+$4,295

% Sold Below MSRP73%

Avg Days to Sell46 days

Dealer Profile

Inventory161 vehicles

Avg Markup (All Models)-$1,176

Avg Markup (4Runner Hybrid)-$250

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$567

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