Deal Sheet: 2026 4Runner Hybrid 4Runner Trailhunter PT4WD

Chuck Hutton Toyota · Memphis, TN · VIN: JTEVB5BR4T5051478

Negotiation Guide

Opening Offer

$69,987

Fair Price

$71,487

Walk Away Above

$71,381

• Recent buyers paid ~$212 above MSRP

Price Breakdown

Est. Dealer Cost$63,435

Est. Invoice$64,860

Holdback$1,426

MSRP (Sticker)$71,275

Dealer Add-Ons (DIA)+$1,978

Asking Price$74,253

Markup+$2,978

Dealer Margin on This Car$10,818

Percentile90% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold173

Avg Markup+$212

Median Markup$0

Best Deal-$5,306

Worst Deal+$7,500

% Sold Below MSRP61%

Avg Days to Sell45 days

Dealer Profile

Inventory300 vehicles

Avg Markup (All Models)+$826

Avg Markup (4Runner Hybrid)+$2,061

% Below MSRP25%

Avg Days to Sell31 days

Avg Sold Markup+$895

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