Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Rohrich Toyota · Pittsburgh, PA · VIN: JTEVB5BR4T5045437

Negotiation Guide

Opening Offer

$65,276

Fair Price

$66,776

Walk Away Above

$67,063

• Recent buyers paid ~$573 below MSRP

Price Breakdown

Est. Dealer Cost$59,941

Est. Invoice$61,288

Holdback$1,347

MSRP (Sticker)$67,349

Asking Price$67,839

Markup+$490

Dealer Margin on This Car$7,898

Percentile83% of inventory is priced lower

Days on Lot66 days

What Others Paid (Last 30 Days)

Cars Sold431

Avg Markup-$573

Median Markup$0

Best Deal-$11,822

Worst Deal+$4,295

% Sold Below MSRP73%

Avg Days to Sell46 days

Dealer Profile

Inventory197 vehicles

Avg Markup (All Models)+$490

Avg Markup (4Runner Hybrid)+$490

% Below MSRP0%

Avg Days to Sell32 days

Avg Sold Markup+$182

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