Deal Sheet: 2026 4Runner Hybrid 4Runner Trailhunter PT4WD

Kings Toyota · Cincinnati, OH · VIN: JTEVB5BR1T5049056

Negotiation Guide

Opening Offer

$69,520

Fair Price

$71,020

Walk Away Above

$70,923

• Recent buyers paid ~$195 above MSRP

Price Breakdown

Est. Dealer Cost$63,034

Est. Invoice$64,451

Holdback$1,417

MSRP (Sticker)$70,825

Asking Price$71,273

Markup+$448

Dealer Margin on This Car$8,239

Percentile73% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold173

Avg Markup+$195

Median Markup$0

Best Deal-$5,306

Worst Deal+$7,500

% Sold Below MSRP62%

Avg Days to Sell47 days

Dealer Profile

Inventory420 vehicles

Avg Markup (All Models)-$230

Avg Markup (4Runner Hybrid)+$411

% Below MSRP43%

Avg Days to Sell28 days

Avg Sold Markup-$289

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