Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Lakeland Toyota · Lakeland, FL · VIN: JTEVB5BR0T5048190

Negotiation Guide

Opening Offer

$64,794

Fair Price

$66,294

Walk Away Above

$66,539

• Recent buyers paid ~$489 below MSRP

Price Breakdown

Est. Dealer Cost$59,437

Est. Invoice$60,773

Holdback (est.)$1,336

MSRP (Sticker)$66,783

Asking Price$66,783

Markup$0

Est. Dealer Margin on This Car$7,346

Percentile61% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold376

Avg Markup-$489

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,295

% Sold Below MSRP71%

Avg Days to Sell44 days

Dealer Profile

Inventory339 vehicles

Avg Markup (All Models)$0

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup$0

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