Deal Sheet: 2026 4Runner TRD Off-Road PT4WD

Findlay Toyota · Henderson, NV · VIN: JTEVA5BRXT5152589

Negotiation Guide

Opening Offer

$51,372

Fair Price

$52,872

Walk Away Above

$52,882

• Recent buyers paid ~$21 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,075

Est. Invoice$48,133

Holdback (est.)$1,058

MSRP (Sticker)$52,893

Dealer Add-Ons (DIA)+$1,595

Asking Price$54,987

Markup+$2,094

Markup includes $1,595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,912

Percentile96% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold280

Avg Markup-$22

Median Markup$0

Best Deal-$6,020

Worst Deal+$16,490

% Sold Below MSRP66%

Avg Days to Sell40 days

Dealer Profile

Inventory952 vehicles

Avg Markup (All Models)+$1,313

Avg Markup (4Runner)+$2,174

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup+$1,019

Price History

Jul 16, 2026$57,032 → $54,987(-$2,045)

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