Deal Sheet: 2026 4Runner Limited FT4WD

Victory Toyota of Midtown · Chicago, IL · VIN: JTEVA5BRXT5151037

Negotiation Guide

Opening Offer

$59,984

Fair Price

$61,484

Walk Away Above

$61,686

• Recent buyers paid ~$404 below MSRP

Price Breakdown

Est. Dealer Cost$55,080

Est. Invoice$56,318

Holdback (est.)$1,238

MSRP (Sticker)$61,888

Asking Price$61,888

Markup$0

Est. Dealer Margin on This Car$6,808

Percentile66% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1211

Avg Markup-$404

Median Markup$0

Best Deal-$13,348

Worst Deal+$6,013

% Sold Below MSRP70%

Avg Days to Sell33 days

Dealer Profile

Inventory226 vehicles

Avg Markup (All Models)-$565

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$559

Price History

Jul 16, 2026$58,500 → $61,888(+$3,388)

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