Deal Sheet: 2026 4Runner TRD Off-Road PT4WD

Dolan Toyota · Reno, NV · VIN: JTEVA5BRXT5150485

Negotiation Guide

Opening Offer

$53,487

Fair Price

$54,987

Walk Away Above

$54,997

• Recent buyers paid ~$21 below MSRP

Price Breakdown

Est. Dealer Cost$48,957

Est. Invoice$50,057

Holdback (est.)$1,100

MSRP (Sticker)$55,008

Dealer Add-Ons (DIA)+$1,348

Asking Price$56,356

Markup+$1,348

Markup includes $1,348 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,399

Percentile93% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold280

Avg Markup-$22

Median Markup$0

Best Deal-$6,020

Worst Deal+$16,490

% Sold Below MSRP66%

Avg Days to Sell40 days

Dealer Profile

Inventory552 vehicles

Avg Markup (All Models)-$2,503

Avg Markup (4Runner)+$813

% Below MSRP92%

Avg Days to Sell48 days

Avg Sold Markup-$952

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