Deal Sheet: 2026 4Runner Limited FT4WD

CMA's Toyota of Martinsburg · Martinsburg, WV · VIN: JTEVA5BRXT5136022

Negotiation Guide

Opening Offer

$61,212

Fair Price

$62,712

Walk Away Above

$63,170

• Recent buyers paid ~$419 below MSRP
• Sitting 57 days (avg 32) — extra leverage

Price Breakdown

Est. Dealer Cost$56,629

Est. Invoice$57,901

Holdback (est.)$1,273

MSRP (Sticker)$63,628

Asking Price$63,628

Markup$0

Est. Dealer Margin on This Car$6,999

Percentile66% of inventory is priced lower

Days on Lot57 days

What Others Paid (Last 30 Days)

Cars Sold1058

Avg Markup-$419

Median Markup$0

Best Deal-$13,348

Worst Deal+$6,013

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory239 vehicles

Avg Markup (All Models)-$601

Avg Markup (4Runner)$0

% Below MSRP98%

Avg Days to Sell34 days

Avg Sold Markup-$174

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