Deal Sheet: 2026 4Runner TRD Off-Road PT4WD

Landers Toyota NWA · Rogers, AR · VIN: JTEVA5BRXT5109936

Negotiation Guide

Opening Offer

$51,989

Fair Price

$53,489

Walk Away Above

$54,046

• Recent buyers paid ~$21 below MSRP
• Sitting 146 days (avg 40) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,597

Est. Invoice$49,689

Holdback (est.)$1,092

MSRP (Sticker)$54,603

Dealer Add-Ons (DIA)+$8,794

Asking Price$65,313

Markup+$10,710

Markup includes $8,794 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$16,716

Percentile100% of inventory is priced lower

Days on Lot146 days

What Others Paid (Last 30 Days)

Cars Sold280

Avg Markup-$22

Median Markup$0

Best Deal-$6,020

Worst Deal+$16,490

% Sold Below MSRP66%

Avg Days to Sell40 days

Dealer Profile

Inventory868 vehicles

Avg Markup (All Models)-$1,072

Avg Markup (4Runner)+$1,311

% Below MSRP77%

Avg Days to Sell23 days

Avg Sold Markup-$266

Price History

May 6, 2026$55,531 → $64,530(+$8,999)

May 8, 2026$64,530 → $68,529(+$3,999)

May 9, 2026$68,529 → $65,442(-$3,087)

Jul 4, 2026$65,442 → $65,313(-$129)

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